Why Dhronn is Necessary?

The key challenges faced by Retail Market and their Customers:

#1 Customers

Human search capability is weaker than that of computers

Most supermarkets are large and have an extensive product range which makes it difficult for customers to find their desired items straightaway.

#2 Retailers

Lacking the ability to know the need of an individual customer

Retailers lacks in knowing their customers need and also many times they are not able to predict the number of visitors accurately, which leads to mismanagement of their resources.

#3 Retailers

A communication gap between retailer and customer

There is no direct communication medium available for the retailers to interact with their customers and their needs. Giving attention to every single customer helps in maintaining trust among customers.

#4 Retailers

Ignoring the capabilities of the most valuable data

Detail insights hidden inside the data are yet not considered by the retailer. Due to which many manual calculations are done such as predicting the customer by only particular season or a day.

#5 Retailers

Numerous CCTVs are installed but are not used effectively

If we have an eye focusing at every corner of the store then why not attaching a brain to it? Identifying a theft before it happens is still a major need for every retailer. Moreover knowing the real time congestion inside the store is still lacking.

#6 Retailers

Need of accuracy with efficiency

Knowing an individual customer's retention rate is still not known by the retail marketing team. The marketing is done "efficienlty" but not "accurately".